Organizations that have engaged OCG have enjoyed success from tangible results such as...

• Securing and expanding resources
• Clarifying roles and measures of success
• Implementing accountability systems
• Determining the ROI for constituents
• Destination adoption of product development plans
• Defining customers and markets
• Creating contracts between the DMOs and funding entities
• Fully aligning the efforts of the DMO and the tourism industry in the destination
• Expanding internal capacity

	What we've learned: The ability to put yourself in the shoes of your adversary is invaluable in crafting strategy