The state of New York through the offices of Senator George Maziarz and Assemblywoman Francine Del Monte contracted with OCG to analyze the tourism marketing structure and function for the entire county. Two entities had responsibility for marketing the county and there was concern that inefficiencies and redundancies were limiting the impact of invested resources.

OCG conducted:

1. An in depth review of existing documents: including contracts, by-laws, budgets, marketing plans, reports, policies and procedures, booking policy, staffing ratios and other relevant documents;
2. Individual interviews with appropriate political and community leaders, board chairs, representatives of the tourism industry, and others;
3. Focus group discussions with general public representatives;
4. Toured the destination product.

Following the data-gathering phase OCG created a report of findings and a Blueprint that detailed recommendations regarding:

• Organizational governance and structure
• Accountability measures
• Resource requirements
• Role and scope of the marketing entity
• Goals and objectives that maximize resources
• The relationship between the marketing entity and other community entities

The blueprint has been embraced and is in the process of full implementation. The implementation phase is currently in process; OCG has now been retained by the new entity to assist in the transition.

Contact persons:
Alisa Colatarci, Chief of Staff
George Maziarz, Senator 61st District
Room 805
Legislative Office Building
Albany, NY 12247
Phone: 716-438-0655
areimann@adelphia.net