Working with the Lake Placid/Essex County CVB and various local, state and federal agencies, OCG led a highly complex destination development initiative to promote responsible and environmentally sensitive economic revitalization for a largely depressed, five-town region. Throughout this initiative, OCG engaged people from all sectors of the community in open town forums and focus groups, using a unique and innovative destination development model that helped to unify the diverse interests of government, business, environmental groups, and local residents.

OCG also worked closely with the Adirondack Park Association (APA) and several other environmental groups to assure sustainable economic development for the region. In this regard, OCG was successful in re-framing APA-imposed restrictions as a strength, rather than an impediment to development; thus winning enhanced support and consensus throughout the region with regard to environmental issues.

OCG’s efforts resulted in a five-year development plan within APA guidelines, that included the integration of marketing and product development efforts; individual development initiatives for each of the five towns; and dedicated funding for a coordinated marketing effort.

These efforts also led to OCG’s ongoing consulting relationship with the Adirondack Economic Development Commission, including a series of planning retreats focused on economic development beyond tourism; and frequent, ongoing consultation regarding a wide range of economic development issues.

OCG has maintained an ongoing relationship with the Lake Placid/Essex County CVB. Additional projects have included: resource development, organizational review and subsequent restructuring, board development and strategic marketing.

Contact person:
James McKenna
President
Lake Placid/Essex County CVB
216 Main St.
Lake Placid, NY 12946
518-523-2445
james@lakeplacid.com