OCG’s has always been an organizational development firm. We learned early on that there are several characteristics of a highly functioning organization. With that realization we created several proprietary tools and strategies to assist our clients in developing those characteristics.

Conducting a situation analysis, creating a strategy and facilitating implementation form three-legged stool of the development process. Without any of one of the three legs the process will have limited success.

In its work with DMOs, OCG quickly realized a different model was necessary for the unique situations that DMOs operate within. The success of the DMO and the destination are symbiotic and thus any development strategy must consider the destination as a whole. All dimensions of a destination must be aligned and functioning on a high level for success to be enjoyed. OCG analyses each dimension and crafts a strategy that addresses the role and responsibility in each dimension for the DMO and the community.
The puzzle pieces must fit…..

Product Development
Developing and maintaining accommodations, facilities, attractions and infrastructure that are consistent with the marketing image and that meet the needs of the visitor.

Marketing
Establishing a clear image and ensuring the resources needed to promote that image effectively to all appropriate markets.

Visitor Experience
Ensuring visitor satisfaction through a coordinated effort to provide experiences that consistently meet visitors' expectations.

Industry/Community Relationships
Building productive relationships throughout the industry and the community that recognize the interdependence of all entities and that support their mutual objectives.