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OCG is a Florida based corporation, founded in 1986 on the principle of unsurpassed service and commitment to the success of our clients. For the past 21-years we have specialized in destination marketing and development, while serving a nationwide client base that also includes city/county governments, DMOs, hotels, attractions, healthcare and associations.


To assist our clients in achieving success by using our unique experiences, skills and insights to deliver data and subsequent strategy consistent with the current situation and mindful of future considerations.

Joe Lathrop is President and Founder of OCG. Mr. Lathrop specializes in organizational assessment and development, with an emphasis on strategic planning, destination development, board development, accountability and executive coaching and development. He has worked with 85 destinations of all shapes and sizes and in every region of the country; and is a featured speaker on destination development issues, accountability and related tourism topics at the state and national level. He has authored a chapter on Board Governance for a text book published by the Destination Marketing Association International.

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